Optimize Your Content Marketing Efforts
With the growing amount of content that we produce for our customers, it has become increasingly difficult to serve it in a relevant way.
It is well known that personalization is the key to better relationships and loyalty. B2B companies have been performing personalized marketing for a while now.
It’s been done through the sales, marketing or account management teams, contacting customers directly and providing valuable insights to help them reach a decision.
To scale up this model without losing the personalized human touch, Win1to1 is proposing separate personalization areas relevant for your business clients.
Each of your customers will receive only valuable content based on his profile, industry, buying stage and other criteria. Moreover, we make sure that the experience you are creating is consistent across all devices.
Automate your personalization to sustain it over the time of your business’ growth.
How Can Personalization Help My Business?
Typically, a B2B decision is more complex and has higher stakes than a B2C one. Thought-leadership content has proven to be at the basis of a B2B decision. This is why it’s critical to make sure that the content for your customer is relevant and brings him closer to a decision.
You know how content and customer touchpoints influence engagement and decision to move onto the next buying stage. We have the technology to track how though-leadership content is reinforcing the relationship and deliver it in a coherent and meaningful way.
We consider the Discovery phase the most important one in the personalization implementation. This is why we allocated time and resourced to truly listen and understand what you want to achieve.
We prioritize quality over quantity and focus on defining the personalization tactics that will truly help you achieve your strategic goals. A first step is understanding what your maturity level on the four main personalization dimensions is and what is your next step towards success.
Personalization is not a 1 man’s journey and you will need all hands on deck for great results. This is why we have specialized to help you be the voice within your organization to promote, business case and train the teams to fully unlock personalization potential.