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If you are looking for ideas to boost your business performance, machine-learning might be one of the solutions to explore.
Personalization has been the highlight of marketing practices in the last years. From content to product recommendations, marketers can now tailor unique
Understanding why people stop in their journey through your website is key to optimizing sales volumes and increasing customer retention.
There are 3 pillars standing at the foundation of good personalization: Data & Culture, Strategy and Customer Experience. All 3 pillars need to be aligned to...
The question mark in this blog post is quite useless, to be honest. The importance of customer loyalty in any industry is not...
This is the 2nd piece from a series which will guide you step by step through an exhaustive personalization strategy.
You have a fully SEO optimized website, the traffic is good, and a decent percentage of visitors are converting. Now what?
This is the first piece from a series which will guide you step by step through an exhaustive personalization strategy.
Companies across multiple industries like ecommerce, travel & hospitality, or finance, are already increasing customer satisfaction leading to higher ROI through personalized...
The relationship between machine learning and marketing has been flourishing in the past years, giving birth to a new set of strategies...
“An essential element of making our customers happy is ensuring that our tech is flawless.” Nicholas Trieb, COO of TourRadar
Download your free copy and discover your company’s Personalization Maturity Level!
The current state of the banking industry The digital transformation of the banking industry is seeing a lot of hype these days,...
As soon as you’ve decided to start personalizing your website, a ton of questions probably arise about how you would know you...
In 2018 only, 30 of the Fintech 250 companies have reached a valuation of $1B or more. According to a PricewaterhouseCoopers study
As the rapid technology advancements continue to dazzle us it is no wonder that eCommerce is steadily growing each year, with research...
Abandonment during checkout is a major issue that ecommerce and retail businesses are confronting on a daily basis.
We are often asked “How do I get started?” so we decided to detail the very first stage of a Machine Learning
A personalized experience is an acknowledgment of the fact that you are listening and acting on your customer’s needs and preferences.
Personalization is here to stay. It has proven to be not just another digital trend, but a way of serving customers
“If we have 4.5 million customers, we shouldn’t have one store. We should have 4.5 million stores.” – Jeff Bezos