How many of your clients become loyal to your business?
Improve the chances of your customer coming back to your business.
Contextualizing your dialogue with your customer and personalizing the dialogue based on his location, weather, preferences, history, and past interactions will build more trust and will encourage him to make the next purchase with you.
At Win1to1 we believe that a more personalized experience makes a customer happier, and therefore builds a stronger relationship with him. Customers are unique, they change over time, making different choices driven by different motivations based on their moment in life. Instead of guessing let the right technology worry for you. And Machine-learning might be just that.
According to Harvard Business School, increasing customer retention rates by 5% increases profits by 25% to 95%. So, think again if customer retention is not in your top priorities.
How Do We Get There?
Align your strategic goals and objectives. Focus on the next month / quarter / year.
Based on your company strategic goals, prioritize short-, mid-, and long-term needs. Define KPIs. Obtain a strong and unified commitment from all involved teams & management
Evaluate Technology, Tools & Methodology. Estimate Project timeline.
Testing & Results Evaluation
Build Proof-Of-Concept. Assess Results. Adjust priorities if needed.
Deliver the project. Set up Data Governance. Train the involved teams. Deliver documentation.
Monitor KPIs. Re-evaluate KPIs.