Data is at the core of exceptional user journeys.
Therefore, we are here to help you deepen your knowledge about customers with consolidated data. You will have access to:
- Customer demographics
- Customer behavior and omni-channel interactions
- Customer transactional history, purchase history
- Customer complaints and requests
- Customer’s preferences: channels, payments, products, time of contact
- Customer lifetime value
Understanding your customer in his full context will help you predict what he needs even before he acts on his need. This is how you start creating close relationships with customers based on trust and thoughtfulness.
How Do We Get There?
Align your strategic goals and objectives. Focus on the next month / quarter / year.
Based on your company strategic goals, prioritize short-, mid-, and long-term needs. Define KPIs. Obtain a strong and unified commitment from all involved teams & management
Evaluate Technology, Tools & Methodology. Estimate Project timeline.
Testing & Results Evaluation
Build Proof-Of-Concept. Assess Results. Adjust priorities if needed.
Deliver the project. Set up Data Governance. Train the involved teams. Deliver documentation.
Monitor KPIs. Re-evaluate KPIs.