Understanding why people stop in their journey through your website is key to optimizing sales volumes and increasing customer retention.
This is the 2nd piece from a series which will guide you step by step through an exhaustive personalization strategy.
The relationship between machine learning and marketing has been flourishing in the past years, giving birth to a new set of strategies…
“If we have 4.5 million customers, we shouldn’t have one store. We should have 4.5 million stores.” – Jeff Bezos